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KRC Genk players

Sport partnerships

We are proud partner of KRC Genk and Team DSM-Firmenich.

KRC Genk player

KRC Genk

KRC Genk and HDM collaborate for the 2022-2023 season. With this partnership, HDM is putting the spotlight on the new Aqua-Step SPC product collection for interior and exterior finishing. HDM is another leading Limburg company joining the KRC Genk business community. 

“I’m very proud to welcome this new partner to our club. A company that innovates and invests in its own region. Moreover, HDM believe in the power of sports sponsorship, which makes us even more enthusiastic. I look forward to writing a success story together.” says Stephan Poelmans, Strategic Partnership Manager at KRC Genk. 

Ann Schepers (CFO HDM): “KRC Genk is a dream partner for us in the region. Many of us have been following the team for years, and have enjoyed the successes – and suffered during the low points. We are inspired by the club’s commitment and dedication, especially towards the community and fans. We look forward to integrating the partnership into our strategy and marketing policy.”

Team DSM cyclist

Team DSM-Firmenich

Team DSM and Aqua-Step are proud to announce their long term partnership. The partnership accelerates Aqua-Step’s international growth ambitions and emphasizes their vision on teamwork.

The partnership will be fully integrated in Aqua-Step’s marketing strategy towards consumers, channel- and business partners in promotions, events and experiences. Furthermore, Aqua-Step will launch several initiatives regarding healthy living in a sustainable manner and promote these with the help of Team DSM; something the team is proud of.

Aqua-Step sign on the road with team dsm

@Aquastep at home